Meta ads that
don't die in week two
Creative fatigue is the default state of Meta advertising — most accounts run three tired ads until CPMs eat the margin. We run structured creative testing cycles on Facebook and Instagram so your results compound instead of decaying.
- 120+ funnels built since 2018
- 12+ creative tests shipped monthly
- Avg. lead cost cut: −44% by month three
Creative is the targeting now — we treat it that way
Since iOS14 gutted signal quality, Meta accounts win or lose on creative volume. The algorithm needs fresh hooks every two to three weeks; most businesses produce two ads a year and wonder why frequency is at 9.
Our pod produces creative in batches — UGC-style video, statics, carousels — tested through a structured framework: hook testing first, then angle, then offer. Nothing scales until it's survived three rounds.
Underneath the creative we keep the account boring on purpose: consolidated campaigns, CAPI server-side tracking, and advantage+ only where it earns its place. Boring structure plus relentless creative beats clever hacks every time.
Creative batch 22 — 3 winners from 12 hooks
Week 1 is audit and tracking, weeks 2–4 are hook testing. Expect stable, reliable lead or sales flow from week 5 onward.
Twelve creative variants every month minimum, weekly test notes, and a kill-switch promise — if we can't beat your baseline by day 90, we tell you to stop rather than keep billing.
What Meta ads management costs
AUD invoices, GST itemised. Your Meta spend stays on your ad account — we can't touch it even if we wanted to.
Launch
One funnel, up to A$10k/mo spend. Proof-of-concept territory.
- Full-funnel campaign structure
- CAPI tracking setup
- 4 creative variants / month
- Monthly report + test notes
Scale
Up to A$40k/mo spend. The testing cadence most brands need.
- Everything in Launch
- 12 creative variants / month
- UGC brief writing included
- Weekly optimisation sprints
- Landing page recommendations
Empire
Unlimited spend, full creative production. For brands scaling hard.
- Everything in Scale
- Unlimited creative tests
- Dedicated strategist + Slack
- Offer & pricing test roadmap
- Quarterly creative workshop
Creative production (shoot days, editing) is scoped separately if you need it — briefs and testing are always included. Tier-by-tier grid lives on the pricing page.
How an engagement actually goes
Creative-first means the process looks different — research weeks before launch weeks, and a test queue that never empties.
Funnel teardown
We map your current funnel stage by stage — where people drop off, which ads carry the account, and what the post-iOS14 data actually says versus what Meta claims.
Tracking & CAPI fix
Pixel events deduplicated, CAPI connected, UTMs standardised. Meta's reported ROAS gets cross-checked against your Shopify or CRM reality.
Angle research
Reviews, Reddit threads, competitor ads library, your best customers' actual words. The hook list comes from your market's language, not our brainstorm.
Creative batch production
Static and video variants built per angle — hooks swapped first, then formats. Every variant is tagged so we know exactly what won and why.
Structured testing
Hooks fight in a dedicated testing campaign, survivors graduate to scaling. Losers get archived with notes — we test ideas, not random colours.
Scale and refresh
Winners get budget in consolidated campaigns while the next batch is already in production. The queue never empties — that's the whole trick.
Creative that survived testing
Every frame below outperformed the account average by at least 2× — the losers don't get framed.
Hook test winner, 3.1% CTR
Offer variant B — A$19 CPA
Where this fits in the stack
Every channel we manage, side by side. Most clients run two or three.
| Channel | Best for | Management from | First results |
|---|---|---|---|
| Google Ads | High-intent leads & e-com sales | A$1,450/mo | 1–2 weeks |
| Meta Ads | DTC brands & lead funnels | A$1,190/mo | 3–5 weeks |
| TikTok Ads | Under-40 audiences, cheap reach | A$990/mo | 4–6 weeks |
| LinkedIn Ads | B2B pipeline & ABM | A$1,590/mo | 5–8 weeks |
| YouTube Ads | Video-first brands & remarketing | A$1,290/mo | 3–6 weeks |
| Retargeting & Programmatic | Recovering warm traffic | A$1,090/mo | 2–4 weeks |
The other five channels
Humans behind the dashboard
Amelia's social pod runs Meta — part media buyers, part creative directors, fully obsessed with hook rates.
Amelia Vo
Ran Meta for three DTC brands before joining us. Judges a hook in the first 1.2 seconds and is usually right.
Sophie Tran
Writes the UGC briefs and shoots half the statics herself. Has strong opinions about your landing page headline.
Daniel Rourke
Keeps the unit economics honest — will cap your budget if the margin doesn't support the CPA.
Asked before every kickoff
Ad account restricted mid-sale? Pixel firing twice? Agencies that vanished? Ask — we've untangled worse.
Throw it at usWant ads that survive past week two?
Send us your account for a free funnel review — we'll show you exactly where creative fatigue is costing you and what the first 90 days would look like.