Google Ads management
that stops the leak
We've rebuilt 87 Google Ads accounts since 2017 — most arrived set on fire by broad match and autopilot bidding. We take over Search, Shopping and Performance Max, cut waste in week one, and scale only what converts.
- 87 accounts rebuilt since 2017
- A$11.2M managed on Google alone
- Average CPA drop: −38% in quarter one
Search done properly, not set-and-forget
Most Google Ads accounts we inherit have the same three wounds: broad match feeding on junk queries, smart bidding with no conversion floor, and a Shopping feed nobody's touched since setup. The audit week exists to find exactly which of those is costing you the most.
After the teardown we rebuild structure around intent tiers — brand, generic, competitor and long-tail get separate budgets and separate bids. Search term reports get scrubbed twice a week for the first month, because that's where the money leaks fastest.
You keep full ownership: your account, your conversion data, your audience lists. We work inside it with a logged change history, so if you ever leave, nothing walks out the door with us.
Restructured account, week 6 — CPA down 41%
Cleaner numbers inside 14 days. Restructure lands week 1, tracking fixes by week 2, and real CPA movement typically shows by week 4–6.
A written change log every Friday, a plain-English report every month — and if we don't beat your baseline CPA within 90 days, month four is on us.
What Google Ads management costs
Fees are billed in AUD, flat. The media budget goes from your card to Google — never through us.
Essentials
One account, up to A$15k/mo spend. Right for a first proper structure.
- Search + Shopping campaigns
- Negative keyword scrubs 2×/week
- Conversion tracking check
- Monthly report + change log
Growth
Up to A$60k/mo spend. PMax, remarketing and creative testing layered in.
- Everything in Essentials
- Performance Max + feed optimisation
- 6 new ad variants tested monthly
- Fortnightly strategy call
- Competitor auction insights
Dominance
Unlimited spend, full funnel. For teams treating Google as a core channel.
- Everything in Growth
- Dedicated senior buyer
- Weekly calls + Slack access
- Landing page CRO included
- Quarterly account deep-dive
Spending over A$150k/mo? We scope a custom flat fee — still never a percentage of your spend. Every tier side-by-side on the pricing page.
How an engagement actually goes
Six stages, the same order every time — because skipping the tracking fix is how accounts end up optimising for ghosts.
Access and teardown
Read-only access first. We pull 12 months of search terms, auction insights and conversion data, and mark every dollar that never had a chance.
Tracking repair
Enhanced conversions, consent mode, offline conversion imports where your CRM allows it. No bidding decisions until the numbers are honest.
Restructure
Campaigns rebuilt by intent tier with separate budgets. Brand terms stop subsidising generic clicks — a change that alone often pays for month one.
Creative and copy build
RSAs written from your actual customer language, not keyword lists. We mine your reviews and sales calls for the phrases buyers use.
Launch and watch
First two weeks run conservative with tight search-term scrubs. Bids move only after conversion data stops lying.
Test, kill, scale
Weekly test queue — bids, audiences, assets, landing variants. Losers die fast, winners get budget. You see every change in the Friday log.
Frames from the account floor
Live dashboards, search-term archaeology and creative that survived testing.
A$4,100/mo in junk queries found
RSA test batch 14
Where this fits in the stack
Every channel we manage, side by side. Most clients run two or three.
| Channel | Best for | Management from | First results |
|---|---|---|---|
| Google Ads | High-intent leads & e-com sales | A$1,450/mo | 1–2 weeks |
| Meta Ads | DTC brands & lead funnels | A$1,190/mo | 3–5 weeks |
| TikTok Ads | Under-40 audiences, cheap reach | A$990/mo | 4–6 weeks |
| LinkedIn Ads | B2B pipeline & ABM | A$1,590/mo | 5–8 weeks |
| YouTube Ads | Video-first brands & remarketing | A$1,290/mo | 3–6 weeks |
| Retargeting & Programmatic | Recovering warm traffic | A$1,090/mo | 2–4 weeks |
The other five channels
Humans behind the dashboard
Google Ads at TAS is run by Jack's pod — ex-agency operators who've seen every disapproval reason Google has invented.
Jack Mercer
Nine years inside Google Ads. Reversed 11 account suspensions and still keeps the screenshots.
Daniel Rourke
Reads every audit before it goes out. Will tell you not to hire us if the maths doesn't work.
Liam O'Connor
Builds the server-side tracking stack. Allergic to 'data-driven attribution' excuses.
Asked before every kickoff
Suspensions, disapproved ads, a Google rep who stopped replying — send it over. The weird ones are our favourite.
Put it to usReady to stop paying for bad clicks?
Book the free teardown — we'll record a video walkthrough of your account showing exactly where the budget leaks. Yours to keep either way.