LinkedIn ads that
build pipeline, not vanity
LinkedIn is the most expensive click you'll ever buy — and for B2B, often the only one worth buying. We build account-based campaigns that target actual buying committees, not 'interested in marketing' demographics.
- 38 B2B accounts run since 2019
- ABM lists built from your ICP, not guesses
- Pipeline-attributed reporting, not CTR
Expensive clicks, bought properly
A A$14 LinkedIn CPC is only expensive if it clicks for the wrong person. When your average contract is worth six figures, one qualified conversation pays for a quarter of ads — so we optimise for meetings booked, not click-through rates.
Campaigns start with the account list, not the platform: we build target company + role + seniority maps from your ICP, upload matched audiences, then sequence creative by funnel stage — problem-aware content before product proof before the ask.
Reporting ties to your CRM. Lead gen forms push straight into HubSpot or Salesforce, and we report on opportunities influenced, because a CTR chart has never closed a deal.
Tier-1 account list, Q2 — 41 meetings booked
Weeks 1–2 are list-building and pixel/insight tag setup. Meaningful pipeline signal takes 6–8 weeks — B2B cycles are long by nature.
CRM-integrated reporting, weekly creative refreshes, and a kill-switch — if qualified meetings aren't landing by week 12, we tell you to move budget rather than keep billing.
What LinkedIn ads management costs
Management fee in AUD, ad spend direct from your company card to LinkedIn. Clean separation, always.
Entry
One audience tier, up to A$10k/mo spend. Proves the channel works.
- Matched audience list build
- Insight tag + conversion setup
- 4 ad variants / month
- Lead gen form integration
- Monthly pipeline report
Pipeline
Tiered ABM structure, up to A$30k/mo spend. Our standard B2B engagement.
- Everything in Entry
- 3-tier account segmentation
- Sequenced funnel creative
- CRM opportunity attribution
- Fortnightly strategy calls
ABM Full
Named-account plays for enterprise sales. Unlimited spend.
- Everything in Pipeline
- 1:1 named account campaigns
- Sales-marketing sync cadence
- Custom creative per tier
- Quarterly ABM roadmap
LinkedIn punishes small budgets — we recommend minimum A$4,000/mo in platform spend or the data never stabilises. Full tier comparison sits on the pricing page.
How an engagement actually goes
B2B media buying is mostly list hygiene and patience — the process is deliberately unglamorous.
ICP & account mapping
We mine your closed-won deals for the actual pattern — industries, sizes, roles — then build the target account list. Sales validates it before a dollar moves.
Matched audience build
Company lists uploaded, contact lists where you have them, exclusion lists for customers and competitors. LinkedIn's own demographics get layered on top.
Measurement stack
Insight tag, conversion events and CRM integration so a 'lead' means an opportunity in your pipeline, not a form fill in a vacuum.
Sequenced creative
Three stages — problem-aware thought leadership, category proof, direct offer. Document ads and single images usually beat video here.
Launch & frequency watch
Slow ramp with tight frequency caps — LinkedIn audiences are small and fatigue is fast. Creative rotates on a two-week cadence.
Pipeline reporting
Monthly report reads like a sales review: accounts reached, engagement by tier, meetings booked, opportunities influenced. CTR is a footnote.
Campaigns from the B2B floor
Document ads, tier reports and the occasional creative that surprised the sales team.
Doc ad — 9.4% engagement
Tier-1 play, A$96 per MQL
Where this fits in the stack
Every channel we manage, side by side. Most clients run two or three.
| Channel | Best for | Management from | First results |
|---|---|---|---|
| Google Ads | High-intent leads & e-com sales | A$1,450/mo | 1–2 weeks |
| Meta Ads | DTC brands & lead funnels | A$1,190/mo | 3–5 weeks |
| TikTok Ads | Under-40 audiences, cheap reach | A$990/mo | 4–6 weeks |
| LinkedIn Ads | B2B pipeline & ABM | A$1,590/mo | 5–8 weeks |
| YouTube Ads | Video-first brands & remarketing | A$1,290/mo | 3–6 weeks |
| Retargeting & Programmatic | Recovering warm traffic | A$1,090/mo | 2–4 weeks |
The other five channels
Humans behind the dashboard
Rachel runs the B2B desk — she's the reason our LinkedIn reports read like pipeline reviews instead of marketing decks.
Rachel Kim
Six years in demand-gen agencies before TAS. Keeps a personal blacklist of every ABM vendor that overpromised.
Daniel Rourke
Sits in the sales-marketing syncs. Will ask your sales team if the leads are actually good — and act on the answer.
Liam O'Connor
Builds the CRM attribution wiring so 'influenced pipeline' isn't a hand-wavy metric.
Asked before every kickoff
Sales and marketing blaming each other, an ABM list nobody trusts, CRM data that lies — we've seen it.
Ask us directlyWant pipeline instead of impressions?
Send us your ICP and current deal flow — we'll scope a tiered account list and tell you what a realistic cost-per-meeting looks like for your market.