YouTube ads people
finish watching
Most YouTube spend buys five seconds of irritation before the skip button. We build hook-first video campaigns — scripted for the platform, sequenced for the funnel, and measured on what viewers did next.
- 52+ video campaigns run since 2019
- Scripts written for the first 5 seconds
- View-through tracked to CRM where possible
The skip button is your creative director
Viewers decide in five seconds whether your ad deserves to exist. Everything we script starts from that constraint — the product in frame by second two, the hook spoken by second four, brand after.
Placement strategy matters as much as the edit. In-stream for reach, in-feed for consideration, Shorts for the under-40 crowd — each format gets a different cut, not the same file resized.
Measurement gets honest treatment: view-through conversions are real but easy to inflate, so we back them with branded-search lift, remarketing pool growth and CRM matching where your data allows it.
15s cut — 62% view-through rate
Scripts and production need 2–4 weeks. Performance signal for in-stream lands around week 4; Shorts test faster.
Three hook variants per script minimum, placement-level reporting, and no inflated view-through claims — we show you the method behind every number.
What YouTube ads management costs
Fees in AUD. Spend is paid by you straight to Google — our hands never touch the media money.
Spotlight
One format focus, up to A$12k/mo spend. Tests whether video pays.
- Campaign + conversion setup
- 1 script with 3 hook cuts
- Placement & audience setup
- Monthly report
Feature
Full-format coverage, up to A$40k/mo spend. Sequenced funnel.
- Everything in Spotlight
- In-stream + in-feed + Shorts
- 2 scripts per month, 3 cuts each
- Remarketing sequence build
- Fortnightly reviews
Blockbuster
Unlimited spend, production direction included. Video as a core channel.
- Everything in Feature
- Shoot day direction included
- Unlimited script variations
- Brand lift studies where eligible
- Dedicated strategist + Slack
We write and storyboard in-house; production crews and editing get scoped per project at cost. All three packages compared on the pricing page.
How an engagement actually goes
Video campaigns die in the edit suite more often than the auction — so scripting and structure get most of the calendar.
Viewing audit
We pull your YouTube analytics (or a competitor's public playbook) to see what your audience actually watches — attention patterns first, media plan second.
Script architecture
Hook by second 4, product visible by second 2, single CTA. Three hook variants per script so the algorithm picks the winner instead of us guessing.
Production & cuts
Your footage, our direction — or our crew for shoot days on Feature tier and up. Each script gets platform-specific cuts, not one video resized.
Placement & audience build
Custom segments from your search terms, remarketing lists layered in, placements audited weekly to keep you off junk inventory.
Sequenced launch
Awareness creative first, retargeting sequences after — viewers who watched 50%+ get a different message than cold traffic.
Measure & recut
View-through, branded-search lift and CRM data combined. Losing hooks get recut, not just deleted — a weak edit often kills a good script.
Cuts that held attention
Storyboards and stills from campaigns where people watched past five seconds.
62% VTR on 15s cut
Shorts test — A$4.10 CPM
Where this fits in the stack
Every channel we manage, side by side. Most clients run two or three.
| Channel | Best for | Management from | First results |
|---|---|---|---|
| Google Ads | High-intent leads & e-com sales | A$1,450/mo | 1–2 weeks |
| Meta Ads | DTC brands & lead funnels | A$1,190/mo | 3–5 weeks |
| TikTok Ads | Under-40 audiences, cheap reach | A$990/mo | 4–6 weeks |
| LinkedIn Ads | B2B pipeline & ABM | A$1,590/mo | 5–8 weeks |
| YouTube Ads | Video-first brands & remarketing | A$1,290/mo | 3–6 weeks |
| Retargeting & Programmatic | Recovering warm traffic | A$1,090/mo | 2–4 weeks |
The other five channels
Humans behind the dashboard
Sophie's creative bench scripts everything, Jack's team buys the placements — the split keeps both sides honest.
Sophie Tran
Storyboards every hook variant herself. Believes the first two seconds of any ad should work with the sound off.
Jack Mercer
Handles the Google-side placements and audience builds. Treats junk inventory like a personal insult.
Liam O'Connor
Wires the view-through and brand-lift measurement so 'awareness' gets counted in dollars.
Asked before every kickoff
A channel with twelve subscribers, footage from 2019, a CEO who refuses to be on camera — try us.
Send it overReady to earn the un-skip?
Send us your best existing footage or just your product — we'll script a hook-first concept and show you what a realistic cost-per-view looks like.