Retargeting that
closes the other 97%
Around 97% of first-time visitors leave without buying — most brands just let them go. We build sequenced remarketing across Meta, Google and programmatic display that brings warm traffic back at a fraction of cold-traffic cost.
- 74+ remarketing stacks built
- DV360 + Meta + Google coordinated
- Warm audiences convert at 3–8× cold
The cheapest conversions you'll ever buy
Cold traffic is expensive because you're paying to introduce yourself. Remarketing audiences already know you — they just need the right nudge at the right moment. The economics are so lopsided that we often find remarketing paying for the entire management fee alone.
We sequence it properly: cart abandoners get urgency, content readers get proof, past customers get the next offer. Frequency is capped hard — nothing burns brand goodwill like an ad that follows someone for 90 days.
Programmatic through DV360 extends reach beyond the walled gardens — contextual placements, premium publishers, and audience segments that Meta and Google can't reach. Privacy-safe by design: contextual and first-party data do the heavy lifting now.
90-day sequence — 6.2x ROAS on warm pools
Remarketing needs an audience pool — existing traffic means launch in week 2, meaningful returns by week 3–4. Programmatic builds slower, 6–8 weeks.
Hard frequency caps in writing, placement transparency for programmatic, and honest attribution — view-through claims always come with the methodology.
What retargeting & programmatic costs
AUD management fee only. DSP and platform spend is yours — paid direct, never marked up.
Recovery
Meta + Google remarketing, up to A$10k/mo spend. Captures what you already earned.
- Audience pool audit & setup
- Sequenced remarketing ads
- Frequency cap management
- Monthly report
Orchestrate
Multi-platform sequences + programmatic entry. Up to A$30k/mo.
- Everything in Recovery
- DV360 programmatic campaigns
- CRM audience sync (email lists)
- Dynamic remarketing for e-com
- Fortnightly optimisation
Dominion
Full programmatic + omnichannel sequence. For brands with serious traffic.
- Everything in Orchestrate
- Premium publisher direct deals
- Contextual + first-party data stack
- Cross-device sequencing
- Dedicated strategist + Slack
Remarketing works on your existing traffic — under ~5,000 monthly visitors, we'd usually fix traffic generation first. The full tier table is on the pricing page.
How an engagement actually goes
Sequencing is the craft — who sees what, in which order, and when to stop. Sloppy remarketing is just spam with a budget.
Audience pool audit
We map your traffic: site visitors, engagers, cart abandoners, past customers, email lists. Where the pools live and how big they actually are decides the whole plan.
Pixel & list hygiene
Every platform's pixel and audience get checked — deduplication, exclusion lists, CRM sync. Remarketing on dirty lists is how you advertise to your own staff.
Sequence design
Day 0–3: urgency and cart recovery. Day 4–14: proof and objections. Day 15–30: offer or next-best action. Each stage gets its own creative and cap.
Creative variants
Sequenced ads per stage — testimonials for doubt, urgency for delay, offers for price. Dynamic product ads where your catalogue supports it.
Programmatic layer
DV360 extends reach to placements the walled gardens can't touch — contextual sites, news publishers, audio. Same audiences, wider net.
Cap, prune, report
Frequency capped at stage level, converters excluded instantly, burn rates watched weekly. Reporting splits click-through from honest view-through.
Sequences from the recovery desk
Flow maps, frequency curves and the creative that brought warm traffic back.
3-stage sequence, capped at 4/wk
DV360 — 94% brand-safe inventory
Where this fits in the stack
Every channel we manage, side by side. Most clients run two or three.
| Channel | Best for | Management from | First results |
|---|---|---|---|
| Google Ads | High-intent leads & e-com sales | A$1,450/mo | 1–2 weeks |
| Meta Ads | DTC brands & lead funnels | A$1,190/mo | 3–5 weeks |
| TikTok Ads | Under-40 audiences, cheap reach | A$990/mo | 4–6 weeks |
| LinkedIn Ads | B2B pipeline & ABM | A$1,590/mo | 5–8 weeks |
| YouTube Ads | Video-first brands & remarketing | A$1,290/mo | 3–6 weeks |
| Retargeting & Programmatic | Recovering warm traffic | A$1,090/mo | 2–4 weeks |
The other five channels
Humans behind the dashboard
Jack owns the remarketing stack with Liam on data — the pair that makes 'warm traffic' mean something more than a slide in a deck.
Jack Mercer
Runs the DV360 desk. Thinks frequency caps are a moral position, not a setting.
Liam O'Connor
Builds the audience plumbing — CRM syncs, exclusions, consent-mode-safe remarketing that survives privacy changes.
Amelia Vo
Owns the Meta side of sequences — the creative that nudges instead of nags.
Asked before every kickoff
Consent-mode edge cases, frequency-creep, a pixel installed by three agencies ago — we enjoy those.
Run it past usYour warm traffic is worth real money
Send us your analytics access — we'll map your audience pools and show you exactly how much recoverable revenue is sitting in them right now.