TikTok ads your
audience skips less
TikTok punishes anything that smells like an ad — which is why polished brand spots die there and phone-shot UGC prints. We script, brief and test creator-style creative that fits the feed, then scale the winners with actual media buying.
- 45+ brands launched on TikTok
- Batches of 12 creative tests per cycle
- CPMs often 60–70% below Meta
Cheap reach is easy. Cheap customers are the job.
TikTok's CPMs run well below Meta in most verticals — the trap is that reach without intent is just noise. Accounts fail because brands launch TV-style creative into a platform that rewards looking like content.
Our model pairs creator-style production with disciplined testing: 12 hooks per cycle across angles mined from comments, duets and search autocomplete. The algorithm tells us which message works; we feed it more variations of the winner.
Media buying stays structured underneath — broad targeting let the algorithm do its job, Spark ads where a creator's organic post already proves the hook, and retargeting pools moved into Meta or Google for the close.
Batch 9 — 12 hooks, 3 graduated to scale
Creative production takes 2–3 weeks before launch. Meaningful performance signal lands by week 4–6 — TikTok's learning phase is slower than Meta's.
Twelve creative variants per testing cycle minimum, full spark-ads compliance, and honest advice — if your product can't work on TikTok, we say so before taking money.
What TikTok ads management costs
Flat AUD fees. TikTok bills you directly for spend; we never sit in the payment chain.
Pilot
Testing whether TikTok works for your market. Up to A$8k/mo spend.
- Campaign structure + pixel setup
- 6 creative variants / cycle
- Hook & angle research
- Monthly report + test notes
Momentum
Up to A$25k/mo spend. Full creative pipeline with Spark integration.
- Everything in Pilot
- 12 creative variants / cycle
- Creator sourcing & Spark ads
- Weekly optimisation
- Retargeting pool setup
Breakout
Unlimited spend, full production. For brands going all-in on TikTok.
- Everything in Momentum
- Unlimited creative tests
- UGC shoot direction included
- Cross-platform retargeting
- Dedicated strategist + Slack
We write scripts and briefs in-house; if you need creators filmed, we source them at cost plus 15% handling. Compare all three tiers on the pricing page.
How an engagement actually goes
TikTok rewards speed and punishes polish — our process is built around shipping volume, not perfecting one video for a month.
Market & comment mining
We read your niche's comments, duets and search autocomplete — the exact phrases your buyers use. TikTok creative lives or dies on sounding native.
Angle and script bank
10–15 angles written as 20-second scripts: problem-agitate, demonstration, POV, green-screen commentary. Each tagged to a test hypothesis.
Creator briefs & production
Briefs go to our creator pool or your own footage gets recut. We direct for the first 1.5 seconds — the thumb-stopping moment is all that matters.
Pixel & event setup
TikTok pixel, events API and UTM hygiene before launch. TikTok's attribution window is short — we plan measurement around it.
Testing cycles
12 variants per cycle in a dedicated test campaign. Winners graduate on CTR + watch-time + CPA, not vibes. Cycles run fortnightly.
Scale and hand-off
Winning creatives scale on TikTok and get ported to Meta Reels and Shorts where format allows. One shoot, three platforms of data.
Frames the feed didn't skip
Stills from tests that beat account average — watch-time is the currency here.
71% 3-second hold rate
Demo angle — A$11 CPM
Where this fits in the stack
Every channel we manage, side by side. Most clients run two or three.
| Channel | Best for | Management from | First results |
|---|---|---|---|
| Google Ads | High-intent leads & e-com sales | A$1,450/mo | 1–2 weeks |
| Meta Ads | DTC brands & lead funnels | A$1,190/mo | 3–5 weeks |
| TikTok Ads | Under-40 audiences, cheap reach | A$990/mo | 4–6 weeks |
| LinkedIn Ads | B2B pipeline & ABM | A$1,590/mo | 5–8 weeks |
| YouTube Ads | Video-first brands & remarketing | A$1,290/mo | 3–6 weeks |
| Retargeting & Programmatic | Recovering warm traffic | A$1,090/mo | 2–4 weeks |
The other five channels
Humans behind the dashboard
Amelia's crew runs TikTok with our creator bench — a rotating pool of UGC talent briefed by Sophie.
Amelia Vo
Treats TikTok like a creative laboratory — if a video can't hold attention for 3 seconds it never meets the algorithm.
Mia Chen
Manages our UGC pool. Writes hooks in comment-section dialect, not marketing dialect.
Sophie Tran
Storyboards every test batch. Believes a great TikTok ad should be indistinguishable from a good post.
Asked before every kickoff
Shadowbanned account, a creator who ghosted, a budget you can't justify to the CFO — bring it.
Ask the crewReady to stop skipping your own ads?
Book a TikTok feasibility review — we'll tell you honestly whether the platform fits your product, and what the first 90 days would cost.